I'm a senior creative leader with over a decade building brands that earn recognition, change perceptions and scale across markets. My career has spanned in-house leadership roles at global organisations — from a data science platform operating across 30+ countries to one of the world's largest charitable foundations — always working at the intersection of strategy, design and commercial impact.

I've led end-to-end global rebrands, built design systems from the ground up, directed in-house teams and agencies simultaneously and partnered directly with CEOs and boards to align creative vision with measurable business outcomes. I'm at my best shaping the direction of creative functions, not just the output.

I’m driven by the belief that great creative leadership is as much about people and process as it is about craft. I build teams that are empowered to do their best work. I create a culture where creative ambition and commercial rigour sit side by side and brand systems are robust enough to last.